Should you write all of your content in 15 minutes?
No.
The point here is that quality content is not as painful and costly as it seems. A good idea is half the battle. Once you have that, it is just about finding the right framework to display it.
Inspired by Snydey Sense, but I like to all it an idea generator
Open your feed reader or your Twitter client. If you aren't collecting news of important market sites and blogs start now! Skim your feeds and choose three possible topics - 1 minute
Fill the fields to the right with the topics you've chosen.
Under each topic, write as many ideas as you can, spending 30 seconds on each.
When you're done, click next. We'll choose the topic that has the most written under it to continue. - 1 minute 30 seconds
Post summary:
none yet, please complete the previous steps first
Sort your ideas (shown on the left) in the following categories. - 1 minute
Post summary:
none yet, please complete the previous steps first
Spend 3 minutes creating a really strong hook sentence, followed by two sentences that tell your reader who, when, and where. This is now your intro. - 3 minutes
Note: There are lots of places you can go for a hook. The laziest, and thus the fastest is a question.
"Do you love hotdogs?"
"When is the last time you loved a cell phone?"
Other concepts include a quote, a simile, or setting a scene.
Your post up till now:
none yet, please complete the previous steps first
Create two paragraphs explaining the "What." Include any quotes or background information. - 3 minutes
Post summary:
none yet, please complete the previous steps first
Create a fourth paragraph where you do a personal analysis of the topic and conclude. - 3 minutes
Post summary:
none yet, please complete the previous steps first
Create a strong title that will stand out in someone elses feed reader - 30 seconds
Scan for spelling and grammar mistakes. Then save the file and put it away for about an hour. This will allow you time to remember any info you may have forgotten to add to the piece. - 2 minutes
If you are a perfectionist you will go through the file for a second round of revision after the hour has elapsed. If not you should be ready to put it together with your CMS or in HTML form and push it live.